Privacy Policy – Primal Evolved Health and Wellness
Effective date: 10/01/2024
Last updated: 09/01/2026
Primal Evolved Health and Wellness is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you interact with our business, including when you view or engage with our Facebook ads, visit our website, or otherwise interact with our services.
By providing your information to us, you agree to the terms of this Policy.
1. What Information We Collect
We may collect personal information directly from you, automatically, or through third parties such as Facebook.
a. Information You Provide
• Name
• Email address
• Phone number
• Postal address
• Date of birth (if provided)
• Health-related preferences (where voluntarily shared)
• Responses to forms, surveys or messages
b. Automatically Collected Information
When you interact with our ads, website or services:
• IP address
• Device identifiers
• Browser type and settings
• Referring site• Date and time of access
• Click-through data
• Interaction data from Facebook (e.g., ad engagement)
We use cookies, pixels, and similar tracking technologies, including the Facebook Pixel, to collect this information. (See our Cookie Policy below.)
c. Information from Third Parties
We may receive information from:
• Facebook/Meta (ad interactions, conversion events)
• Analytics providers (e.g., Google Analytics)
• Advertising partners2. How We Use Your InformationWe use collected information to:
• Provide, operate, and improve our services
• Deliver marketing communications (including via email/SMS)
• Personalize ads on Facebook and other platforms
• Understand ad effectiveness and user behavior
• Respond to your inquiries and requests
• Comply with legal requirements
We will only use sensitive information (e.g., health preferences) if you have explicitly provided it and consented.
3. Legal Bases for Processing (Where Applicable)
Australia
Processing is permitted under the Privacy Act 1988 where it is necessary for:
• Performance of a contract
• Compliance with legal obligations
• Legitimate interests (where not overriding your rights)
United States
Under applicable U.S. laws (such as the California Consumer Privacy Act (CCPA) and CPRA), we process personal information based on:
• Your consent
• Performance of services
• Legitimate business interests
United Kingdom
Under UK GDPR & Data Protection Act 2018, we rely on:
• Consent
• Contract necessity
• Legitimate interests
4. How We Share Your Information
We may share your information with:
• Service providers (e.g., hosting, analytics, advertising partners)
• Facebook/Meta to deliver and optimize ads
• Legal authorities when required by law
• Successors in the event of a business sale or restructuring
• We do not sell your personal information without consent.
5. Facebook Advertising & TrackingWe use the Facebook Pixel and related tools to:
• Track ad performance
• Optimize ad delivery
• Measure conversions
For more information on how Facebook uses data, see Facebook’s Data Policy:
https://www.facebook.com/policy.php
You can manage ad tracking through your device and Facebook settings.
6. Cookies and Tracking Technologies
We use cookies and similar technologies to:
• Ensure site functionality
• Analyze interactions
• Deliver personalized ads
You may control or disable cookies via your browser settings, but some features may not function properly.
7. Your Rights Australia Under the Privacy Act, you may request:
• Access to your personal information
• Correction of inaccurate information
• Complaint resolution
United States (CCPA/CPRA) If you are a resident of California:
• You may request access, deletion, and opt-out of “sale” of personal info.
• We honor “Do Not Sell My Personal Information” requests.
United Kingdom Under UK GDPR:
• Right of access, correction, deletion
• Right to restrict or object to processing
• Right to data portability
To exercise rights, please contact us at the details below.
8. Security
We implement reasonable technical and organizational measures to protect your information, but no method of transmission or storage is completely secure.
9. Children’s Privacy
Our services are not directed to children under 16 (or the applicable age in your jurisdiction). We do not knowingly collect information from minors. If we learn we have, we will delete that information.
10. International Transfers
Your information may be transferred to countries with different privacy laws. We will protect data according to this Policy and applicable law.
11. Changes to This Privacy Policy
We may update this Policy. We will post the revised Policy with a new Effective Date.
12. Contact Us
If you have questions or wish to exercise your privacy rights:
Email: [email protected]
Address: PO Box 206, Deeragun, QLD, 4818
Phone: 0451452269
Cookie Settings & Do-Not-Sell Opt-Out
For U.S. consumers, you may opt out of targeted advertising and sale of your data via your browser settings, device settings, or specific links if provided.